Uncover tips and advice you can put to use to drive success with Apple Ads campaigns on the App Store.

https://ads.apple.com/app-store/best-practices

Learn best practices for improving the performance of your ads on the App Store with keyword, bid, and daily budget recommendations and estimated results.

https://ads.apple.com/app-store/best-practices/recommendations

Get tips on using keywords effectively to boost search results campaign performance and uncover opportunities for growth on the App Store.

https://ads.apple.com/app-store/best-practices/keywords

Discover bidding suggestions to stay competitive, maximize your budget, and increase the likelihood of your app showing in App Store search results.

https://ads.apple.com/app-store/best-practices/bidding

Learn how to reach returning customers and renew interest in your app to drive growth and unlock additional revenue on the App Store.

https://ads.apple.com/app-store/best-practices/redownloads

Take our quiz to discover the best Mac for you, with personalized recommendations to fit your lifestyle. MacBook Pro, MacBook Air, iMac, and more.

https://www.apple.com/mac/best-mac/

Find advice on setting up search results campaigns to more easily measure, optimize, and scale performance on the App Store.

https://ads.apple.com/app-store/best-practices/campaign-structure

Understand how to make the most of the ad placements available on the App Store through Apple Ads.

https://ads.apple.com/app-store/best-practices/ad-placements

Understand what it takes to create effective ad variations and boost the relevance of your search results ads on the App Store.

https://ads.apple.com/app-store/best-practices/ad-variations

Society & Culture Podcast · Updated Biweekly · It's me, your friend Busy Philipps! My creative partner Caissie St. Onge & I love making things that we belie...

https://podcasts.apple.com/us/podcast/busy-philipps-is-doing-her-best/id1527623861

Apple TV celebrates the most wonderful time of the year with an expansive line-up of programming for the whole family.

https://www.apple.com/tv-pr/news/2025/10/deck-the-halls-this-holiday-season-with-apple-tv/

Apple was honored with 23 nominations across eight programs for the 4th Annual Children’s & Family Emmy Awards.

https://www.apple.com/tv-pr/news/2025/11/apple-earns-23-childrens-family-emmy-award-nominations/

Business Podcast · Updated Weekly · This is a show about life and how money messes with it. Each week, Marketplace’s Reema Khrais digs in with stories about...

https://podcasts.apple.com/us/podcast/this-is-uncomfortable/id1466681015

Personal Journals Podcast · You’ve seen them dance, sing and hang out with the world in videos that have reached billions. Now, here's your opportunity to r...

https://podcasts.apple.com/us/podcast/charli-and-dixie-2-chix/id1531221910

Designed for Apple Intelligence. Discover iPhone 17 Pro, iPhone Air, and iPhone 17, along with iPhone 16 and iPhone 16e.

https://www.apple.com/iphone/

Featuring the new powerful M5 chip and comfortable Dual Knit Band, Apple Vision Pro seamlessly blends digital content with your physical space.

https://www.apple.com/apple-vision-pro/

Fashion & Beauty Podcast · SuChin Pak and Kulap Vilaysack host the award-winning weekly comedy podcast, Add to Cart, a podcast about the things we buy, the ...

https://podcasts.apple.com/us/podcast/add-to-cart-with-kulap-vilaysack-suchin-pak/id1538378650

Stream millions of songs in Spatial Audio with Dolby Atmos. Available online and offline, always ad-free. Start listening for free today.

https://www.apple.com/apple-music/

Wallet is an app that can store your credit and debit cards, transit cards, event tickets, car keys, driver's license or state ID, and more.

https://www.apple.com/wallet/

AirPods Pro 3 — The world’s best in-ear Active Noise Cancellation, heart rate sensing during workouts, and an improved hearing health experience.

https://www.apple.com/airpods-pro/

Alternative Health Podcast · Updated Semiweekly · “Health has become overcomplicated. I aim to simplify it” In this podcast, we hear stories from leading he...

https://podcasts.apple.com/us/podcast/feel-better-live-more-with-dr-rangan-chatterjee/id1333552422

Apple Intelligence is for the everyday and it‘s deeply integrated into iPhone, iPad, Mac, and Apple Vision Pro with groundbreaking privacy.

https://www.apple.com/apple-intelligence/

Apple Watch is the ultimate device for a healthy life. Available in three models: Apple Watch Series 11, Apple Watch SE 3, and Apple Watch Ultra 3.

https://www.apple.com/watch/

iPad mini has Apple Intelligence, 8.3-inch Liquid Retina display, A17 Pro chip, supports Apple Pencil Pro and Apple Pencil (USB-C), in four colors.

https://www.apple.com/ipad-mini/

Attach AirTag to everyday items, like your keys or a backpack, to easily keep track of them in the Find My app.

https://www.apple.com/airtag/

Stories for Kids Podcast · Complete Series · It's Grimm fairy tales like you've never heard before! On every episode of Grimm, Grimmer, Grimmest, bestselli...

https://podcasts.apple.com/us/podcast/grimm-grimmer-grimmest/id1436651521

Learn about the community, culture, and opportunities at our Munich location.

https://www.apple.com/careers/us/work-at-apple/locations/munich.html

SpongeBob Patty Pursuit 2, the follow-up to one of Apple Arcade’s biggest hits, launches on December 4.

https://www.apple.com/newsroom/2025/11/spongebob-patty-pursuit-2-launches-december-4-on-apple-arcade/

Augmented reality on iOS and iPadOS transforms how you work, learn, play, and connect with the world around you. And this is just the beginning.

https://www.apple.com/augmented-reality/

True Crime Podcast · Updated Weekly · Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into ...

https://podcasts.apple.com/us/podcast/crime-junkie/id1322200189